I have of late become a big fan of Slovenian philosopher Slovoj Zizek. His book First as Tragedy and then as Farce is an excellent read; in it, he tackles the idea that ethics is now a highly profitable commodity for capitalism; what is particularly interesting about this phenomenon is that ethics have, to this degree, never been profitable. However, it is a great selling point now, for instance, to say that your product or company is "green." Zizek draws very much from Marx, Hegel, and Lacan, to formulate his arguments. He draws especially heavy on Lacan.
So below you will find another video that you must watch. It is basically the TV version of parts of his new book Living in the End Times, which is also an excellent book. But don't get confused by the title. The book is not an apocalypse. Well, for capitalism it might be...
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